Digital & Social Media Branding & Marketing 4.0 (MY)

The notion of brands telling stories, presumably stories that customers will find sufficiently intriguing to motivate trial or cement loyalty, is both admirable and flawed.

Admirable… in that at its best, storytelling is an irresistible marketing elixir. Flawed… in that many brands simply don’t have interesting stories to tell.

Storytelling can illuminate the value proposition, help the customers better appreciate its components, evaluate its benefits, and determine its appropriateness. But not every brand was born in a garage and nurtured with a founder’s foresight and grit. And not every brand can backpack into rainforests in search of elusive and differentiating organic ingredients. And in this ‘New Normal’ world, if a customer does not understand how your offering can help them within 30 seconds of seeing your marketing, they move on elsewhere.

Digital & Social  Media Branding & Marketing 4.0 online workshop by Marketing Consultant, TEDx Speaker, Trainer and Interviewer, Roberto…